logo design Archives - Jonathan Nelson

Tribal College and University Research Journal | American Indian College Fund

Jonathan — Tue, 01 Jan 2019 19:28:52 +0000

The Tribal College and University Research Journal was looking to redesign the cover and create a logo for its publication. The American Indian College Fund (AICF) wanted to abide by its branding guidelines of color and typography. It also wanted to include the elements of education, higher education, tribal communities, and Indigenous knowledge. Other elements needed: the Henry Luce Foundation logo and AICF logo.

The project began by familiarizing myself with the research articles within the upcoming and past publications, the past publication cover designs, and AICF branding guidelines. The project began with the logo design, then the cover design.

From the sketches and client feedback, we ended with a tree design that incorporated a braided design and leaves based on the Star blanket. Braids are associated with hair and hair is important to many Indigenous cultures, which represent one of many aspects, knowledge. The Star blanket design is related to honor and is given to individuals as part of recognition of their contributions to their communities. The “V” symbol relates to an open book symbolizing education, whether K-12, college, or Indigenous knowledge.

The cover design is utilizes AICF branding colors, initials of Tribal College and University Research Journal (TCURJ), and a braided circle loop.

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For the Wisdom of the Children Logo Design | American Indian College Fund

Jonathan — Sun, 10 Jun 2018 19:05:54 +0000

The For the Wisdom of the Children: Strengthening the Teacher of Color Pipeline is an Early Childhood Education (ECE) initiative addressing STEM and Indigenous populations.

The logo design keywords include refinement, clean, technical, student/teacher, learning, growth, and Indigenous. They client wished for a clean, straightforward design that conveyed the essence of the ECE STEM initiative.

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Traditional Native Art and Forms and Knowledge Logo Design | American Indian College Fund

Jonathan — Tue, 09 Jan 2018 18:03:16 +0000

The Restoration and Preservation of Traditional Native Art Forms and Knowledge within the American Indian College Fund (AICF) desired a logomark to represent the programming that involves “enhance the capacity of traditional Native art forms and knowledge at participating TCUs in the upper-Midwest.”

The logo design incorporates colors and typography derived from the brand guidelines of the AICF. The art was hand generated through various sketches and revisions to represent a few elements found in the Traditional Native Art Forms and Knowledge program. One element, which may be more obvious, is a traditional basket weaving. The other element is the concept of the knowledge sharer and the learners.

Learn More about Traditional Native Art Forms and Knowledge

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Pinnacle Engraving

Jonathan — Sun, 27 Dec 2015 20:06:35 +0000

Pinnacle Engraving required an identity and an online presence to market their custom engraving business. The business is home to the Four Corners area in New Mexico. Known for the vast, high desert, landscape, Pinnacle Engraving wanted to be recognizable to locals from Shiprock and Farmington.

View more at http://www.pinnacleengraving.net/

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Sterlin Harjo

Jonathan — Thu, 26 Feb 2015 19:47:34 +0000

This logo design incorporates hand-drawn typography and stylized illustrations of filmmaker Sterlin Harjo. The logo was developed for his podcast “The Cuts with Sterlin Harjo” with guests such as Bobby Wilson, Louise Erdrich, DeLanna Studi, and Mary Kathryn Nagle.

Learn more about The Cuts Podcast at http://www.thecutspodcast.com/

Learn more about filmmaker Sterlin Harjo at http://www.sterlinharjo.com/

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Cornea Tucson

Jonathan — Tue, 26 Feb 2013 21:36:00 +0000

Cornea Tucson wanted to replicate the essence of the southwest in their web presence. The bright sun and vast desert landscapes influenced design elements. Cornea Tucson also had certain wishes for the typography and imagery that was utilized.

View the website: http://corneatucson.com/

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