The Center for Multicultural Excellence (CME) at the University of Denver approached me to create a unifying theme for the 2017 New Beginnings Pow Wow. As with all of my projects, I researched their past events and their competing events to gauge my approach.

The theme they decided on was “Water is Life.” This theme revolves around the environment issues in the current social and political landscape. DU has a strong branding presence and I used it within the project, which made the DU marketing department very happy. The photography and copy were provided by CME. With the wealth of information they provided, I was able to create a hierarchy to fit all the information on the correlating marketing collateral.

The teaser flyers were a 4-up on letter-sized, which included veterans of the armed forces. The campaign rounded off with letter-sized and tabloid-size posters and t-shirts for participants and made available for sale. For the first time in the events history, the shirts made the most sales and positive reviews of the design.